How do I reduce opt outs?

While every subscriber should be able to opt out easily, that doesn’t mean you want them to. Keep subscribers interested and prevent opt-outs with these tips. Opt-ins aren’t the only challenging part of SMS campaigns. Since texting requires offering an easy way to opt out, it’s important to implement a careful and effective strategy to ensure subscribers aren’t leaving your lists.

Here are some tips to reduce your SMS optout rate:

1. Be relevant and regular with sends. You might think that more campaigns means more opt outs, but it's actually the opposite. Sending relevant content on a regular basis helps keep your brand in the end user's mind, and keeps subscribers interested. High interest = low opt outs.
2. Be Succinct. When writing text messages, be clear and concise with your wording. It’s essential not to take up the reader’s time. Be snappy, be articulate, and clearly convey the message you’re trying to send. This frees up the reader’s time and makes every text more efficient. Consider the type of texts you’d rather read. Is it better to read something long and overly verbose novel or a short and witty quip? Keep subscribers’ attention, and they’re sure to stay on your opt-in list.
3. Evaluate your content and analytics to see what might be causing opt-outs. A Find optimized days and times to send campaigns. Avoid sending generic messages to everyone on your campaign.
4. Personalize SMS content. Bulk text messaging may sound impersonal, but it’s easy to tailor every text message to the recipient. Senders can insert first names, organizations, titles, and more into every message. Adding some personality to texts makes them more friendly and likable.
5. Find optimized days and times to send campaigns.
6. Segment your audience to make them feel the content was relevant to them. Give subscribers more control by letting subscribers choose what they are interested in.
7. Engage and respond. One of texting’s most unique qualities is its personal nature. Most texts are between loved ones and friends. Since text messaging with organizations requires written consent, only messages people want will wind up in their inbox (or else the sender may face legal trouble). As such, two-way texting introduces a much-loved conversational element to SMS marketing allowing organizations to converse directly with subscribers. organizations can answer questions, respond to upgrade requests, and more. Thoughtful usage can help prevent an opt-out request and create a positive customer experience.
8. Grow Your Lists. t’s important to spend time growing your list of contacts. There are many opt-in methods your organization can take advantage of. It’s equally (if not more) important to keep your current contacts engaged and excited to get your texts.
9. Keep your messaging list clean by removing inactive subscribers.
10. Make opting out easy.